July 2012 Swimwear Report: Dive In
There is a long-standing notion that bathing suit shopping is a dreaded event riddled with fear and anxiety. But we’re here to dispel that myth. Summer should never begin with an air of angst and dissatisfaction.
But long-standing notions don’t change overnight. Plus, we’ve all got our body issues so unless you’ve yet to develop hips, there will likely be some torment involved with staring at yourself barely clothed in the mirror.
The trick is to pick a flattering suit that offers support, coverage where you want, and need it, and most of all, choose something you’ll enjoy wearing—even a little.
So, without further ado, here are some of our favourite swimwear trends for the season to help you in your search for a new suit.
Summer of Love
Channel bygone eras when more was less and curves were all the rage with a retro-inspired swimsuit. Pair high-waisted bottoms with a halter bikini or bandeau top or opt for a boy-legged one-piece suit in a vintage pattern. This silhouette offers flattering coverage and a romantic feel and look.
Forget boring one-piece swimsuits with no shape, designers are creating works of art. The result: cool, sculptural one-piece suits with a cutout here, or a perfectly placed strap there and coverage with flair.
For bikini wearers with a little more on top and a little mess on the bottom (or vice versa) mix and match tops and bottoms are a religion. But this season, forget about the old body shape rules and opt for mix and match swimsuits simply for the fun of it. Mix stripes and polka dots, different patterns, prints (yes, animal prints too) and colours for the sake of mixing and never matching. After all, black is boring.
From the sea to the street to the sea again: nautical-themed fashion has been a wardrobe staple for years. And now, it’s time to take it back to the beach with Breton-striped bikinis, swimsuits with anchor prints and beachwear in navy and red galore.
For the boys: Have fun with colour, patterns and prints and if you’re feeling brave this summer, opt for a shorter board short.
Shop the Look:
Stock up on mix-and-match swimwear at affordable prices at Old Navy; Gap is your one-stop shop for men and women looking for prints, patterns and nautical-inspired styles in swimwear. Go retro with an old school one-piece from Swimco for Swimwear or opt for a sculptural suit from BCBG.
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